This year sees the unveiling of a very special illumination on the cliff’s at North Shore. The advertising will be seen by thousands of visitors that descend on the lights to see that Blackpool has achieved Fairtrade town status.

After five years of committing to fair trade principles, the resort has now fulfilled all the projects to achieve this milestone.

As part of the campaign, the Blackpool Fairness Commission has committed itself to the importance of fairness across the resort by carrying out a number of activities in communities which are home to people who are less privileged than others.

Some of the work carried out by the Commission included launching the 100 Acts of Kindness campaign which encouraged people to carry out a good deed for a neighbour, friend or someone they didn’t even know. They also held activities with local schools across the resort and held the town’s first ever Kindness Convention, attended by hundreds of people, including third-sector organisations.

Cllr Maria Kirkland, Blackpool Council’s Cabinet Member responsible for the Fairness Commission, said: “Achieving Fairtrade status is excellent news for Blackpool and it’s thanks to all the hard work and commitment of everyone involved who have helped to make it happen.

“Fairtrade is something we can all take part in. People can make a big difference to the lives of farmers and workers around the world whether it’s through talking to others about the benefits of Fairtrade or swapping a regular product for a Fairtrade one.”

Layton ward councillor Martin Mitchell proposed the original motion for Blackpool to become a Fairtrade town and was the Council’s representative on the Steering Committee throughout.

He said: “It’s a terrific achievement for Blackpool to become a Fairtrade town. It puts our commitment to fairness centre stage and reminds everyone that we all live in one world. As we become ever more sophisticated, it’s important to remember those who can only survive if the world treats them fairly.”

We are very proud of this distinction for the resort and happy that we can actually let our visitors know by putting this in lights for all to see.

The world’s first Fairtrade illumination has been kindly sponsored by The Mina Group, a strategic marketing, communications and print partner to many organisations and businesses on the Fylde Cost.

CEO of The Mina Group, Jake Adams, had this to say:

“It’s with great honour that we have had the opportunity to be a part of such an important piece of this year’s illuminations display. Blackpool has worked incredibly hard to achieve this great status and it’s fantastic to see it being promoted this way.”