On the 6th March 2021, The Washington Group, Community Interest Company, held the 1st Virtual International Women’s Day Festival, on the Fylde Coast.
This year the Festival continued with the five themed areas, each providing interactive workshops and activities delivered by local, regional and national businesses and organisations including:
- ICG Brand Builder
- Hero Lifestyle
- Sarah Harris Style Consultancy
- Aikido Shobukai
- Debs Bradders
- National Youth Agency
- GLC Resilience Coaching
- Lady Kat Smith Dance
- Amy Cross
Each workshop enabled young women to try out new experiences, have their voices heard and help develop skills and further knowledge in career and personal goals.
The Festival was funded by The Rank Foundation, CVS Covid funding with support from Mina Group, Blackpool Transport and Adcoft Hilton
Each young woman had access to an interactive individual mission bag with missions to complete before, during and after the IWD2021 Festival. The young women completed an online padlet to highlight the best things about living on the Fylde Coast and what could be better. This linked into the consultation to develop a Fylde Coast 5 year strategy for young women. The Festival included inspirational speaker Ruth E Cockburn who provide the Festival with an empowering speech to explore the notion of apologising for who women and to believe in oneself and be comfortable with who you are. The event even included guest appearances from two fabulous goats from Cronkshaw Farm, co delivering the media workshop with ICG Brandbuilders.
Julie Hackett, Senior Account Manager at ICG Strategic Marketing Agency which delivered two workshops on careers in marketing, said the festival was a great success!
“Myself and my colleague, Paula, enjoyed speaking to girls from across the Fylde, sharing our experiences and insights.
“We explained how marketing works, highlighted some interesting case studies from the Kardashians to KFC and even invited a goat into our Zoom room.
“We also talked about the different skills sets required – people who love news and storytelling, those who create brilliant visuals and the tech roles that make it happen in the digital space.
“Happy International Women’s Day to everyone – we hope it gives young women the confidence to do the things they love and enjoy.”
The Festival include a Role model panel with Jane Cole as Chair, asking questions from the young women to Seema Dalvi, Shelly Woods, Jill Gray, Carolyn Mercer and Chrissy Grifin.
Dr Nicola Robinson , with 2 week old daughter Mabel, delivered a goal setting session exploring the belief in your Northern star and setting aspiration goals and plans for the next 5 years.
What difference will it make to Young Women?
The International Women’s Day Festival has always supported the development of female social mobility and social action, by enabling young women, to have relaxed conversations, with role models and business across the sector and engaging in small interactive workshops that will stretch their learning and personal development. This year the Festival aimed to develop a 5 year strategy to work alongside Responsible Business Networks 2030 vision as well as feed into Blackpool Council’s consultation.
Co-organiser Sue Littlefair, Director of The Washington Group, says:
“ IWD2021 was a fantastic opportunity for young women cross the Fylde coast to learn new skills, have some fun away from the impact of COVID19 and more importantly to be given the platform to speak out, speak up and have their voices heard. “
This year we are planning to work alongside you g women to co create a 5 year strategy that is developed by young women and led by young women. We have already spoke to Responsible Business Network to engage young women in plans as well as feed in Blackpool Council consultation of how the recent investment should be sent.”
The theme for 2021 International Women’s Day event is #choosetochallenge.
The Washington group asked everyone to make the pose and challenge gender bias, stereotypes and take action for equality.
Next year The Washington Group hope to back at Blackpool 6th Form for the 2022 International Women Day Festival. Watch this space!